Home how to Market Reality: While Apple & Vuzix Bet on AR, Game Developers Are Less Enthusiastic

Market Reality: While Apple & Vuzix Bet on AR, Game Developers Are Less Enthusiastic

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This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company’s history to fuel its ongoing headset production. While most observers agree that the future of AR is bright, one area where it’s still finding its way is gaming, where developers have not fully bought into the technology for their businesses. Apple Highlighting AR Ahead of… more

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