Email marketing is one of the most effective ways to communicate with your audience, promote your products or services, and grow your business. But how do you choose the best email marketing tool or service for your needs? And what if you don’t have a big budget to spend on email marketing?
In this article, we will review 3 best free email marketing tools and services Lookinglion that can help you create and send professional-looking emails without breaking the bank. We will compare their features, pros, cons, pricing, ease of use, templates, design, automation, segmentation, analytics, and reporting. By the end of this article, you will have a clear idea of which email marketing tool or service is best suited for your business goals.
What is email marketing?
Email marketing is the process of sending emails to a group of people who have given you permission to contact them. You can use email marketing to:
- Build trust and rapport with your subscribers
- Educate them about your industry, niche, or topic
- Inform them about your latest news, offers, or updates
- Persuade them to take action on your website or landing page
- Retain them as loyal customers or fans
Why is email marketing important?
Email marketing is important because of it:
- Has a high return on investment (ROI). According to a study by DMA, for every £1 spent on email marketing in the UK in 2019, you can expect an average return of £35.
- Is cost-effective. You don’t need to pay for printing, postage, or advertising space to reach your audience via email.
- Is personal and targeted. You can segment your email list based on various criteria such as demographics, interests, behaviour, or preferences. This way, you can send relevant and tailored messages to each subscriber.
- Is measurable and trackable. You can monitor and analyse various metrics such as open rate, click-through rate (CTR), bounce rate, unsubscribe rate, conversion rate, etc. This can help you improve your email marketing strategy and performance over time.
- Is interactive and engaging. You can use various elements such as images, videos, GIFs, emojis, etc. to make your emails more appealing and attractive. You can also use calls-to-action (CTAs) to encourage your subscribers to reply to your emails or visit your website.
What are the benefits of using free email marketing tools and services?
Using free email marketing tools and services can help you:
- Save money: You don’t need to pay a monthly or annual fee to use these tools or services. You can start with a free plan and upgrade later if you need more features or capacity.
- Test different options: You can try different tools or services before committing to one. You can compare their features, functionality, and user-friendliness and see which one works best for you.
- Learn the basics: You can learn the fundamentals of email marketing such as how to create an email list, how to design an email template, how to write an email copy, how to send an email campaign, etc. You can also access various resources such as tutorials, guides, blogs, webinars, etc. that can help you improve your email marketing skills.
3 Best Free Email Marketing Tools and Services Lookinglion
Now that you know what email marketing is, why it is important, and what are the benefits of using free email marketing tools and services, let’s take a look at the 3 best free email marketing tools and services Lookinglion that you can use for your business.
Mailchimp
Mailchimp is one of the most popular and widely used email marketing tools in the world. It has over 12 million users and sends over 1 billion emails every day. Mailchimp offers a free plan that allows you to send up to 10,000 emails per month to up to 2,000 contacts.
Features
Some of the features that Mailchimp offers are:
- Drag-and-drop email builder that lets you create beautiful and responsive emails without coding
- Pre-designed email templates and layouts that you can customize according to your brand and style
- Email marketing automation that lets you send triggered emails based on your subscribers’ actions or behaviour
- Audience dashboard that lets you manage your contacts, segments, tags, and groups
- A/B testing that lets you test different versions of your emails and see which one performs better
- Reports and analytics that let you track and measure your email marketing results and insights
Pros
Some of the pros of using Mailchimp are:
- It is easy to use and has a user-friendly interface
- It integrates with various platforms and tools such as WordPress, Shopify, WooCommerce, Zapier, etc.
- It offers a generous free plan that can suit most small businesses and startups
- It has a large and active community of users and experts that can help you with any questions or issues
Cons
Some of the cons of using Mailchimp are:
- It has limited customization options for its email templates and designs
- It has strict rules and policies regarding spam and compliance
- It has limited support options for its free users
- It can get expensive if you need to upgrade to a paid plan
Brevo
Brevo fromerly Sendinblue is another popular and powerful email marketing tool that offers a free plan that allows you to send up to 300 emails per day to unlimited contacts. This email marketing tool also offers other features such as SMS marketing, chat, CRM, landing pages, etc.
Features
Some of the features that Sendinblue offers are:
- Drag-and-drop email editor that lets you create stunning and mobile-friendly emails without coding
- Customizable email templates that you can adapt to your brand and industry
- Email marketing automation that lets you send personalized and timely emails based on your subscribers’ behaviour or events
- Contact management that lets you import, export, segment, and filter your contacts
- A/B testing that lets you test different elements of your emails such as subject lines, content, images, etc.
- Reports and analytics that let you monitor and optimize your email marketing performance and ROI
Pros
Some of the pros of using Sendinblue are:
- It is easy to use and has a sleek and modern interface
- It offers a lot of features and functionality for its free plan
- It has a flexible pricing model based on the number of emails you send rather than the number of contacts you have
- It has a responsive and helpful customer support team
Cons
Some of the cons of using Sendinblue are:
- It has a low daily limit for its free plan (300 emails per day)
- It has a slow email delivery speed compared to other tools
- It has some bugs and glitches in its software
- It has limited integrations with other platforms and tools
Moosend
Moosend is a relatively new but fast-growing email marketing tool that offers a free plan that allows you to send unlimited emails to up to 1,000 contacts. This app also offers other features such as landing pages, subscription forms, countdown timers, etc.
Features
Some of the features that Moosend offers are:
- Drag-and-drop email designer that lets you create eye-catching and responsive emails without coding
- Ready-made email templates that you can customize for any occasion or purpose
- Email marketing automation that lets you create workflows and sequences based on your subscribers’ actions or conditions
- List management that lets you add, edit, delete, segment, or merge your contacts
- A/B testing that lets you test different aspects of your emails such as sender name, subject line, content, etc.
- Reports and analytics that let you track and improve your email marketing metrics and KPIs
Pros
Some of the pros of using Moosend are:
- It is easy to use and has a simple and intuitive interface
- It offers unlimited emails for its free plan
- It has a lot of advanced features and functionality for its free plan
- It has a friendly and supportive customer service team
Cons
Some of the cons of using Moosend are:
- It has a low contact limit for its free plan (1,000 contacts)
- It has limited integrations with other platforms and tools
- It has some issues with email deliverability and spam filters
- It has a steep learning curve for some of its features
Comparison and contrast of the 3 best free email marketing tools and services
Now that we have reviewed the 3 best free email marketing tools and services Lookinglion, let’s compare and contrast them based on some important criteria.
Pricing
The pricing of the 3 best free email marketing tools and services Lookinglion are as follows:
- Mailchimp: Free for up to 10,000 emails per month to up to 2,000 contacts. Paid plans start from £9.99 per month for up to 50,000 contacts.
- Sendinblue: Free for up to 300 emails per day to unlimited contacts. Paid plans start from £17 per month for up to 40,000 emails per month.
- Moosend: Free for unlimited emails to up to 1,000 contacts. Paid plans start from £8 per month for up to 2,000 contacts.
As you can see, each tool or service has a different pricing model and offers different features and benefits for its free and paid plans. You need to consider your email marketing needs, goals, and budget before choosing the best option for you.
Ease of use
The ease of use of the 3 best free email marketing tools and services Lookinglion are as follows:
- Mailchimp: Mailchimp is easy to use and has a user-friendly interface. You can create and send emails with its drag-and-drop email builder, pre-designed templates, and automation features. You can also manage your contacts, segments, tags, and groups with its audience dashboard. However, Mailchimp has limited customization options for its email templates and designs, and it can be confusing to navigate its menus and settings.
- Sendinblue: Sendinblue is easy to use and has a sleek and modern interface. You can create and send emails with its drag-and-drop email editor, customizable templates, and automation features. You can also import, export, segment, and filter your contacts with its contact management feature. However, Sendinblue has a slow email delivery speed compared to other tools, and it has some bugs and glitches in its software.
- Moosend: Moosend is easy to use and has a simple and intuitive interface. You can create and send emails with its drag-and-drop email designer, ready-made templates, and automation features. You can also add, edit, delete, segment, or merge your contacts with its list management feature. However, Moosend has some issues with email deliverability and spam filters, and it has a steep learning curve for some of its features.
As you can see, each tool or service has a different level of ease of use and user experience. You need to consider your technical skills, preferences, and expectations before choosing the best option for you.
Templates and design
The templates and design of the 3 best free email marketing tools and services Lookinglion are as follows:
- Mailchimp: Mailchimp offers a variety of pre-designed email templates and layouts that you can customize according to your brand and style. You can also create your own templates from scratch or import them from other sources. Mailchimp’s templates are responsive and mobile-friendly, meaning they adapt to different screen sizes and devices. However, Mailchimp’s templates have limited customization options, such as fonts, colours, images, etc.
- Sendinblue: Sendinblue offers a range of customizable email templates that you can adapt to your brand and industry. You can also create your own templates from scratch or import them from other sources. Sendinblue’s templates are responsive and mobile-friendly, meaning they adjust to different screen sizes and devices. However, Sendinblue’s templates have some issues with compatibility with some email clients or browsers.
- Moosend: Moosend offers a selection of ready-made email templates that you can customize for any occasion or purpose. You can also create your own templates from scratch or import them from other sources. Moosend’s templates are responsive and mobile-friendly, meaning they fit to different screen sizes and devices. However, Moosend’s templates have some problems with rendering or formatting in some email clients or browsers.
As you can see, each tool or service has a different quality and quantity of templates and design options. You need to consider your brand identity, design skills, and email compatibility before choosing the best option for you.
Automation and segmentation
The automation and segmentation of the 3 best free email marketing tools and services Lookinglion are as follows:
- Mailchimp: Mailchimp offers email marketing automation that lets you send triggered emails based on your subscribers’ actions or behaviour. You can create workflows and sequences for various scenarios such as welcome emails, abandoned cart emails, birthday emails, etc. You can also segment your email list based on various criteria such as demographics, interests, behaviour, or preferences. This way, you can send relevant and tailored messages to each subscriber. However, Mailchimp’s automation and segmentation features are limited for its free plan, and you need to upgrade to a paid plan to access more options and functionality.
- Sendinblue: Sendinblue offers email marketing automation that lets you send personalized and timely emails based on your subscribers’ behaviour or events. You can create workflows and sequences for various scenarios such as confirmation emails, follow-up emails, re-engagement emails, etc. You can also segment your email list based on various criteria such as demographics, interests, behaviour, or preferences. This way, you can send relevant and tailored messages to each subscriber. However, Sendinblue’s automation and segmentation features are complex and require some technical knowledge and skills to set up and use.
- Moosend: Moosend offers email marketing automation that lets you create workflows and sequences based on your subscribers’ actions or conditions. You can create workflows and sequences for various scenarios such as welcome emails, abandoned cart emails, birthday emails, etc. You can also segment your email list based on various criteria such as demographics, interests, behaviour, or preferences. This way, you can send relevant and tailored messages to each subscriber. However, Moosend’s automation and segmentation features are not very intuitive and user-friendly, and they can be confusing and overwhelming to use.
As you can see, each tool or service has a different level of automation and segmentation capabilities and functionality. You need to consider your email marketing goals, strategy, and complexity before choosing the best option for you.
Analytics and Reporting
The analytics and reporting of the 3 best free email marketing tools and services Lookinglion are as follows:
- Mailchimp: Mailchimp offers reports and analytics that let you track and measure your email marketing results and insights. You can monitor and analyse various metrics such as open rate, click-through rate (CTR), bounce rate, unsubscribe rate, conversion rate, etc. You can also see how your emails perform on different devices, platforms, locations, etc. However, Mailchimp’s reports and analytics are basic and limited for its free plan, and you need to upgrade to a paid plan to access more advanced features such as comparative reports, multivariate testing, etc.
- Sendinblue: Sendinblue offers reports and analytics that let you monitor and optimize your email marketing performance and ROI. You can monitor and analyse various metrics such as open rate, click-through rate (CTR), bounce rate, unsubscribe rate, conversion rate, etc. You can also see how your emails perform on different devices, platforms, locations, etc. However, Sendinblue’s reports and analytics are not very detailed and comprehensive, and they lack some features such as heat maps, click maps, etc.
- Moosend: Moosend offers reports and analytics that let you track and improve your email marketing metrics and KPIs. You can monitor and analyse various metrics such as open rate, click-through rate (CTR), bounce rate, unsubscribe rate, conversion rate, etc. You can also see how your emails perform on different devices, platforms, locations, etc. However, Moosend’s reports and analytics are not very accurate and reliable, and they have some discrepancies and errors.
As you can see, each tool or service has a different quality and quantity of reports and analytics. You need to consider your email marketing objectives, expectations, and accuracy before choosing the best option for you.
Conclusion
In conclusion, email marketing is one of the most effective ways to communicate with your audience, promote your products or services, and grow your business. However, choosing the best email marketing tool or service for your needs can be challenging and confusing.
In this article, we have reviewed 3 best free email marketing tools and services Lookinglion that can help you create and send professional-looking emails without breaking the bank. We have compared their features, pros, cons, pricing, ease of use, templates, design, automation, segmentation, analytics, and reporting.
The 3 best free email marketing tools and services Lookinglion are:
- Mailchimp: A popular and widely used email marketing tool that offers a generous free plan that can suit most small businesses and startups. It is easy to use and has a user-friendly interface. However, it has limited customization options for its email templates and designs, and it can get expensive if you need to upgrade to a paid plan.
- Sendinblue: A powerful and versatile email marketing tool that offers a lot of features and functionality for its free plan. It has a flexible pricing model based on the number of emails you send rather than the number of contacts you have. However, it has a low daily limit for its free plan (300 emails per day), and it has a slow email delivery speed compared to other tools.
- Moosend: A new but fast-growing email marketing tool that offers unlimited emails for its free plan. It has a lot of advanced features and functionality for its free plan. However, it has a low contact limit for its free plan (1,000 contacts), and it has some issues with email deliverability and spam filters.
Depending on your email marketing needs, goals, and budget, you can choose the best option for you. You can also try different tools or services before committing to one. You can compare their features, functionality, and user-friendliness and see which one works best for you.
We hope this article has helped you find the best free email marketing tool or service for your business. If you have any questions or comments, please feel free to leave them below.
Frequently asked questions
Here are some frequently asked questions about the 3 best free email marketing tools and services Lookinglion:
What is the difference between email marketing tools and services?
Email marketing tools are software applications that allow you to create, send, and manage your email campaigns. Email marketing services are companies that provide email marketing solutions such as hosting, delivery, support, etc.
How do I choose the best free email marketing tool or service for my business?
You need to consider various factors such as your email marketing needs, goals, budget, technical skills, preferences, expectations, etc. You also need to compare different options based on their features, pros, cons, pricing, ease of use, templates, design, automation, segmentation, analytics, and reporting.
How do I get started with email marketing?
You need to follow some basic steps such as:
-
- Choose an email marketing tool or service
- Create an email list and collect subscribers
- Create an email template and write an email copy
- Send an email campaign and track its results
- Optimize your email marketing strategy and performance over time
How do I grow my email list and get more subscribers?
You need to use various strategies such as:
-
- Offer a lead magnet or an incentive for signing up
- Create a landing page or a subscription form that captures attention and interest
- Promote your email list on your website, blog, social media, etc.
- Use referrals, contests, giveaways, etc. to encourage word-of-mouth
- Provide value and quality content to your subscribers
How do I write a good email copy that converts?
You need to follow some best practices such as:
-
- Write a catchy and clear subject line that entices the reader to open the email
- Use a personal and conversational tone that builds rapport and trust with the reader
- Use the active voice and keep sentences short and simple
- Use bullet points or numbered lists to make the information easier to read and follow
- Use keywords or phrases that your target audience may use to search for this topic
- Use CTAs to encourage the reader to take action on your website or landing page
- Proofread and edit your email copy for grammar, spelling, punctuation, etc.
How do I measure and improve my email marketing results and ROI?
You need to use various tools and techniques such as:
-
- Monitor and analyse various metrics such as open rate, click-through rate (CTR), bounce rate, unsubscribe rate, conversion rate, etc.
- Use A/B testing or multivariate testing to test different versions of your emails and see which one performs better
- Use reports and analytics to track and optimize your email marketing performance and ROI
- Use feedback and surveys to understand your subscribers’ needs, preferences, and satisfaction
- Use segmentation and personalization to send relevant and tailored messages to each subscriber
- Use automation and workflows to send triggered and timely emails based on your subscribers’ behaviour or events
What are some email marketing trends and best practices for 2023?
Some of the email marketing trends and best practices for 2023 are:
-
- Use artificial intelligence (AI) and machine learning (ML) to create and optimize your email campaigns
- Use interactive and dynamic elements such as videos, GIFs, emojis, etc. to make your emails more appealing and engaging
- Use omnichannel marketing to integrate your email campaigns with other channels such as social media, chat, SMS, etc.
- Use personalization and humanization to create authentic and meaningful connections with your subscribers
- Use ethical and sustainable email marketing practices to comply with data protection and privacy regulations such as GDPR, CCPA, etc.
What are some common email marketing mistakes and how to avoid them?
Some of the common email marketing mistakes and how to avoid them are:
-
- Sending emails without permission or consent from your subscribers
- Sending emails without a clear and specific goal or purpose
- Sending emails without a compelling and relevant offer or value proposition
- Sending emails without a clear and strong CTA
- Sending emails without testing or optimizing them for different devices, platforms, locations, etc.
- Sending emails without tracking or measuring their results or ROI
- Sending emails without following up or nurturing your subscribers
To avoid these mistakes, you need to follow the email marketing best practices and tips that we have discussed in this article.
How do I choose the best email marketing tool or service for my niche or industry?
You need to consider various factors such as:
-
- The size and type of your email list and audience
- The frequency and volume of your email campaigns
- The features and functionality that you need for your email marketing strategy
- The integrations and compatibility that you need with other platforms and tools
- The pricing and affordability that you can afford for your email marketing budge
How do I keep my email list clean and healthy?
You need to use various methods such as:
- Use double opt-in or confirmed opt-in to verify your subscribers’ email addresses
- Use email validation or verification tools or services to check and remove invalid or inactive email addresses
- Use re-engagement or win-back campaigns to re-activate your dormant or unresponsive subscribers
- Use unsubscribe or opt-out links or buttons to allow your subscribers to easily and quickly unsubscribe from your email list
- Use segmentation or filtering to remove or separate your low-quality or low-engagement subscribers
- Use list hygiene or maintenance tools or services to regularly clean and update your email list
How do I increase my email open rate and click-through rate?
You need to use various techniques such as:
-
- Write catchy and clear subject lines that entice the reader to open the email
- Write engaging and relevant pre-header text that summarizes the content of the email
- Write personalized and conversational email copy that builds rapport and trust with the reader
- Use images, videos, GIFs, emojis, etc. to make your emails more appealing and attractive
- Use CTAs to encourage the reader to take action on your website or landing page
- Use segmentation and personalization to send relevant and tailored messages to each subscriber
- Use A/B testing or multivariate testing to test different elements of your emails and see which one performs better
