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Amazon Plans to Push Athletic Wear in Augmented Reality with Mo-Capped Fitness Models

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Apparently, Amazon’s new year’s resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles. Last November, Amazon updated its iPhone and iPad apps with ARKit to display a limited selection of furniture, home decor, electronics, and toys in AR. Now a behind-the-scenes video has surfaced that reveals that the company’s next addition to its AR lineup will be athletic wear from Mission. The retailer is taking a fairly unique approach with this new AR experience. Mission clothing will be displayed on virtual animated fitness models, which customers can place in… more

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